Exhibition Training
Turn footfall into orders.
Exhibitions bring a year’s worth of business opportunities into just a few days — making every interaction count. This program trains your whole team, not just sales, to prepare flawlessly, run the booth like a well-oiled machine and follow up fast, so every visitor becomes a lead, and every lead becomes an order.
Proper planning and preparation prevents poor performance.
Most exhibitions lose value in the details: the wrong stock at the stall, an unprepared team, visitors who leave only a visiting card, and leads that go cold before anyone calls back.
This program gives every department a clear role before, during and after the show — with ready checklists, a lead-capture format, an end-of-day routine and a follow-up system — so your booth performs as one team and your investment returns as orders.
- Interactive workshop
- Department-wise planning sessions
- Role-plays of booth conversations
- Stock and display drills
- Follow-up planning
Before. During. After.
Every department gets a role in each phase — so the booth runs as one team and the leads turn into orders.
- Phase 1
Before the show
- Invitations to the client list
- Stall, lighting and display ready
- Stock selected, QC’d and tagged
- Documents, insurance and vendors
- Phase 2
On the show days
- Welcome, seat and serve every visitor
- Digital catalogue and order slips
- Lead capture beyond the visiting card
- Daily QC, count and safe wrap-up
- Every evening
End-of-day routine
- Placing of orders booked
- stock count and tally
- confirmation to management
- securing the stock
- Phase 3
After the show
- Lead list entered the same week
- Thank-you creatives to all visitors
- Every prospect called within 3 days
- Quotations, dispatch and invoicing
What changes at your next show
Every department clear on its role — no last-minute chaos
More qualified leads with complete buyer information
Higher conversion of booth visits into orders
Same-day orders and thank-yous, and every lead called within 3 days
Accurate stock, safe handling and a clear ROI for every show
Track visitors engaged, qualified leads captured, orders booked, follow-up speed and cost per order — show versus show.
Built for
- Sales and marketing teams who meet buyers at the booth
- Order, inventory, dispatch, accounts and back-office teams who make the show run
- Managers who plan and lead the exhibition team
- Owners who want measurable returns from every exhibition
Your team leaves with
- Exhibition responsibility matrix (who does what, when)
- Lead capture format
- End-of-day checklist
- After-show follow-up plan
Inside a session at Geetanjali Jewellers
High-energy classroom sessions and outdoor team activities across three days, with the entire workforce in the room.
About this program
Should non-sales teams attend?
Yes — that’s what makes it work. Order, inventory, dispatch, accounts and back-office teams each get their own role in the plan.
Can you schedule it before a specific exhibition?
Yes. Many clients book it 2–4 weeks before a major show.
Is it customised to our company?
Yes. The department-wise plan, stock process and checklists are built around your team, products and the shows you attend.
Explore Our Other Programs
06 Field Sales Sales Tour Training
05 Marketing Marketing Training
04 Sales Business & Technical – Sales Expert Training
Make your next exhibition your most profitable one.
Tell us about your exhibition calendar and your team — we’ll design the training around your next show.